Instagram Like and Follow/Unfollow Limit in 2020

Why Instagram Uses Restrictions Such as Like Limit?

Think about it; there are over one billion active monthly users on Instagram. Also, these users upload more than 500 million stories on a single day. It already looks enough like a crowded community, now imagine everyone could do anything; unlimited likes, comments, follow/unfollow. It would turn the situation into chaos.

To protect its community, Instagram has established some rules regarding different activities on the platform. You can find them under the title of “Term of Use” on their website. But there are some unwritten rules that most people don’t know about. One of them is Instagram like limit.

Has it ever occurred to you that you might only allow to like a certain number of accounts per day? Or follow a certain amount of accounts? Well, the idea might seem a little ridiculous to you, but Instagram has its own reasons, and if you think about them, they quite make sense.

In this article, we’re going to update you about some of the latest restrictions that Instagram has imposed in order to run things smoothly on this popular platform. So, stay with us and read this article carefully to prevent facing any “Action Block” from Instagram.

instagram like limit

On the other hand, if every action were unlimited on Instagram, many business and individual users the opportunity to excessively promoting their account. That’s why Instagram has set some rules about these actions without actually announcing them.

How Instagram Crunch Numbers for Like and Follow/Unfollow Limit?

Unfortunately, there is no official statement about these limitations. For its own sake, Instagram won’t share this information with users. But that does not mean we are unable to estimate these figures.

instagram like limit

Using the trial run, we found the newest Instagram like and follow/unfollow limit. Yes, that means someone manually tried all these features and came out with some numbers. Bear in mind that these numbers are unofficial and based on personal experience.

What are the Main Factors in Determining Instagram Like Limit and other Restrictions?

When it comes to Instagram Like and Follow/Unfollow Limit in 2020, each user has its own limitation. This number depends on some factors; here are some of the most important ones:

Your Account’s Activity

The more you be active on Instagram, it allows you to do more activities on the platform. So, if you want to use more features on Instagram, you have to be more active on Instagram.

Age of Instagram Account

If your account is more than three months old, it is considered as an old account. When you use your account is getting older; naturally, your activity will be increased too. Do not expect that gain a tremendous number of followers or like tons of photos just on the first day.

Size: Number of Followers

Those who have a higher number of followers are allowed to do more activities on their Instagram. It shows your account is older, and your engagement rate is higher than other users.

Your Account’s Engagement

Instagram engagement is a vital metric to estimate the number of actions that you take on Instagram. Instagram engagement depends on many things, but it can be summarized in these factors: likes, comments, shares, and saves.

If you want to have a clearer picture of your Instagram engagement, it is a good idea to calculate this rate. You can simply calculate it using this formula:

Instagram Engagement Formula

There are more accurate formulas that you can find them reading How to Calculate Engagement Rate on Instagram? The Complete Guide.

Instagram Like Limit and Other Limitations



In 2020, the highest number of photos that you can like on Instagram is 1000 per day. But as mentioned, it is not a constant number for different users. If you want to prevent Instagram from blocking your account, consider using 700 likes per day.


These two are considered as one action by Instagram. You can follow or unfollow up to 200 accounts per day. For new Instagram users, this figure might be around 150. Also, remember to keep things to look natural for Instagram, it is best to follow or unfollow ten accounts per hour. The good news is, there is no limit on the number of accounts that follow you. That’s how celebrities get so many followers only after a brief time of setting up their account.

To avoid spamming on Instagram, you should be moderate on following or unfollowing accounts at the beginning. Try to increase the numbers by week. For example:

  • 50 follow/unfollow per day on week 1
  • 100 follow/unfollow per day on week 2
  • 150 follow/unfollow per day on week 3


Conclusion on Instagram Like Limit

To keep your account safe of being suspended by Instagram, you need to know about the restrictions that Instagram put on accounts, such as like limit. This fact might slow down your activities, but in the long-term, it’s for the best. Also, using some tools, you can go beyond these types of limitations.

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